The 15-Point Free Shopify Store Audit Checklist

Use this checklist to run a fast, structured audit of any Shopify store. It covers the points that most often separate a store that converts from one that leaks. No tools required — though Solcro automates every one of these.

Trust

• Star ratings or reviews visible near the price, above the fold
• Return policy stated in plain language near the buy button
• Shipping cost and timing answerable from the product page
• Payment and security signals visible by checkout

Product pages

• Every product has at least three quality images
• Descriptions lead with benefits and answer common objections
• Variants (size, color) are clear and in stock
• A single, obvious primary call to action

Merchandising

• Collections are logically organized and easy to navigate
• No out-of-stock or stale products cluttering the top of collections
• Best-sellers and current offers are surfaced first

Mobile & speed

• Value proposition, price, and CTA visible without scrolling on a phone
• Pages load fast — no heavy, unoptimized images or app bloat

Offer

• Pricing has an anchor or comparison so value is clear
• Incentives (free shipping threshold, bundles) are visible where buyers decide

Work through the list top to bottom, note what fails, and prioritize the fixes by impact and effort. The trust and product-page sections usually hold the fastest wins — start there.